Politics is mobile
More from Pew Internet, as much as 26 percent of the adult American population may have engaged with the midterm elections using their mobile phone. The report found:
82% of adults have cell phones. Of those cell owners, 71% use their phone for texting and 39% use the phone for accessing the internet. With that as context, the Pew Internet survey found that:
- 14% of all American adults used their cell phones to tell others that they had voted.
- 12% of adults used their cell phones to keep up with news about the election or politics.
- 10% of adults sent text messages relating to the election to friends, family members and others.
- 6% of adults used their cells to let others know about conditions at their local voting stations on election day, including insights about delays, long lines, low turnout, or other issues.
- 4% of adults used their phones to monitor results of the election as they occurred.
- 3% of adults used their cells to shoot and share photos or videos related to the election.
- 1% of adults used a cell-phone app that provided updates from a candidate or group about election news.
- 1% of adults contributed money by text message to a candidate or group connected to the election like a party or interest group.
The consequences for this is that campaigns will need to rethink their online presence – sites will need to become mobile-friendly, rethink calls to action and reduce the number of page-loads and clicks.
It also makes collecting mobile numbers of members and supporters important for union campaigns.