My Unions NSW presentation on digital campaigning

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On Monday, I had the pleasure of giving a presentation to the Unions NSW Online Conference at the Trades Hall in Sydney. I spoke about my experiences in digital campaigning for unions, focusing on effective websites and email communications which can engage members. Australian email usage stats Activist engagement funnel Sample Obama 2012 campaign emails Website is core of digital campaigning

You can download the entire presentation here. To make sense of it, you should should also look at my comprehensive guide for digital campaigns for unions.