On Monday, I had the pleasure of giving a presentation to the Unions NSW Online Conference at the Trades Hall in Sydney. I spoke about my experiences in digital campaigning for unions, focusing on effective websites and email communications which can engage members. 
You can download the entire presentation here. To make sense of it, you should should also look at my e-books on email campaigning for unions and online campaigning for unions — or my comprehensive guide for digital campaigns for unions.