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Five reasons your union should use Facebook Ads Power Editor

More and more unions are using Facebook to advertise, but chances are if you’re boosting your posts or advertising on newsfeeds, you’re using the standard “Self Serve” Facebook ad manager. This is potentially a big mistake, and you could be wasting time and money. I’ve long argued that social media and Facebook in particular is…

You can now advertise on Facebook only to your members

An increasing number of unions are advertising on Facebook, either through the “traditional” sidebar ads or through promoted posts. Thanks to changes to Facebook’s newsfeed algorithm, more and more unions and progressive campaigning organisations are being forced to advertise to reach their fans and supporters. The targeting for those ads has always been somewhat mysterious;…

Should your union measure a Net Promoter Score?

Your union’s motivated and committed supporters — your activists, delegates and workplace leaders — are amongst your most important members. Most union leaders and organisers know anecdotally who these committed supporters are, but does your union have a systematic way to measure the levels of commitment and motivation amongst your members? I’ve written previously about…

What makes something go “viral”?

Chances are, if you’ve been working in union communications, you’ve been asked at sometime to “make something go viral” by a colleague or superior. If you’re like me, you probably silently sighed to yourself. I’m a big advocate of social campaigning — that is, campaigns which integrate online and off-line action and emphasise the power…

Is this the future of unions?

There is a tide starting to rise in the world of progressive activism, and unions in Australia and globally may get caught in it. The tide is comprised of decentralised, leaderless, temporary movements, empowered by online organising platforms like MoveOn, Change.org, Avaaz, Twitter and Facebook. These platforms have given everyday people unprecedented power to come…

“If a tweet worked once, send it again” — and other social media lessons from The New York Times

Michael Roston at Nieman Journalism Lab has an excellent and interesting article about the New York Times’ social media desk. With over 5 million followers on Twitter, The New York Times has some very pertinent advice and hard lessons, many of which are relevant to unions and other progressive organisations. The reason I encourage you…