Alex White
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Campaign Action
Does your union leadership “get” digital?
What is best practice online campaigning (and why is it so difficult)?
Using evidence-based science for effective communications
Australia’s natural heritage betrayed by environmental law referral
Why is climate communication so hard?
Myths and misperceptions about marketing for unions
Science alone won’t change climate opinions, but it matters
Why unions should understand member lifetime-value
Defining your union’s promise and standing for something
How to get members to talk about your union on social media
Ten “prank-vertisements” for your campaign stunt inspiration
New e-book: Mastering the Basics of Social Campaigning
Five reasons your union should use Facebook Ads Power Editor
You can now advertise on Facebook only to your members
Should your union measure a Net Promoter Score?
What makes something go “viral”?
Is this the future of unions?
“If a tweet worked once, send it again” — and other social media lessons from The New York Times
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