Introduction to Online Campaigning – free guide
Later this year, I will be releasing a new guide to social and digital campaigning for unions, titled Unionify: Social Campaigning for Unions. I’m releasing a few chapters as previews, and today I’m happy to announce that two chapters, “Mastering the Basics” and “Peer-to-Peer Social Sharing” are available as an e-book download.
Unionify is a companion to my earlier book, Guide to Online Campaigning for Unions. It principally focuses on social media campaigning, including Facebook and Twitter.
Mastering the Basics
This chapter is for communicators and campaigners in unions who are taking the first steps to using social media and digital campaigning. It covers how to set up for social campaigning, how to plan your social content, determining your audience, and some potential pit-falls.
Peer-to-Peer Social Sharing
Why do people share? This chapter looks at how you can encourage your members and supporters to share your messages, updates and photos, and what makes something go “viral”. It also discusses some the role of basic social-media psychology such as social validation in sharing and how to prompt people to take action online.
You can download a copy of this e-book from my website, or buy a copy for Kindle.