[box border=”full”]Reposted from Creative Unions[/box] It was in 2009 that we founded Creative Unions, a new effort to raise the bar for trade union campaigning, design and communications. Our manifesto was “success doesn’t happen by accident, it happens by design” and we set about trying to find world-class examples of union campaigns. Now, three years …
With more and more unions relying on Internet campaigning to support their campaigns, it’s essential that we do everything we can to make them effective and successful. Indeed, a campaign website is increasingly essential to the success of campaigns that traditionally would have only included posters, leaflets and stickers. A union’s website can be the …
These are my notes for the Skype presentation that I gave this evening to the UNI Global Union Communicator Conference. I was asked to talk about “top social media tips for unions”. Top Social Media Tips for Unions Basis of my views are the Creative Unions manifesto. For too long, unions have been slow in …
Top social media tips for unions – UNI Global Union Communications talk Read More »
The “Commitment and Consistency Principle” is what psychologists have termed the desire in people to keep their thoughts consistent with their actions. Once a person has behaved in a certain way, they start to adjust their thoughts to be consistent with their behaviour. In the 2004 US election, the Bush-Cheney campaign used this principle to …
Facebook “likes” and the Commitment and Consistency Principle Read More »
Over at Creative Unions is an interview I conducted with Paul Degenstein, the Chief Creative Officer of Canadian creative agency NOW Communications. NOW put together this fantastic video for the Manitoba’s Government Employees Union, entitled “Woke”. It does a fantastic job of creating a strong emotional connection with health professionals whose jobs rarely have a …
Interview with Paul Degenstein, Partner at NOW Communications Read More »