email

How my blogging went in 2013

This blog post is 7 years old. Please, when reading this, be mindful of its age.How has my blogging gone last year? Each year, around this time, I look back on the past twelve months to see how things are tracking compared to previous years. You can read my earlier posts from 2010, 2011 and …

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New Year’s Resolution: improve your union’s email click-through with triggered campaigns

This blog post is 7 years old. Please, when reading this, be mindful of its age.The new year is the perfect time to start to try more advanced techniques for your email campaigning, and one that will have a big impact is the use of triggered email campaigns. Triggered email can substantially increase the click-through …

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Volume of political email is a campaign boon, not bane

This blog post is 8 years old. Please, when reading this, be mindful of its age.Jason at the Restless Capital blog has written about some interviews he’s conducted with the people who moderate politicians’ websites and email accounts. He notes that difficulty comes from “the sheer volume of digital communication — especially email”. This volume …

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