Communicator | Online Strategist | Considered Opinions
Have you heard of the Zero Moment of Truth? Perhaps you’ve heard of the First Moment of Truth (and the follow up, Second Moment of Truth)? The Zero Moment of Truth is a marketing concept coined by Google, as an evolution of the “First Moment of Truth” which occurs “at the store when a shopper [...]
Troy Bramston, former staffer for Prime Minister Rudd and author of Looking of the Light on the Hill, makes some salient points on the disappointing poker machine reforms: That the ALP is unable to successfully advocate its policies or has the organisational capacity to campaign for them is causing concern in the party. In an [...]
Over in the UK, David Cameron is trying a bit of populism by calling for outrageous and excessive CEO salaries to be tightened. He proposes to do so by allowing shareholders to “binding” vote on CEO bonuses: David Cameron confirmed the move and said he was determined to end the “merry-go-round” of super-rich bosses rubber-stamping each [...]
If you haven’t heard, Stephen Colbert, the “right-wing” counterpart to Jon Stewart on Comedy Central, recently announced that he was forming a presidential exploratory committee. He had earlier established a “Super PAC“, Making A Better Tomorrow, Tomorrow, and he has handed over control of the Super PAC to Stewart to comply with laws forbidding collaboration [...]
The AFL-CIO is increasingly demonstrating that it “gets” online campaigning, with the launch this year of its Collective Bargaining Facts website. Designed by New Signature, and winner of a IMA Outstanding Achievement Award, this website ticks many of the boxes. Where CBF shines Professional design: a good, professional design is essential these days, and unions [...]
In November this year, Fairleigh Dickenson University came out with a study that suggests that some news sources make us less likely to know what’s going on in the world: The conclusion: Sunday morning news shows do the most to help people learn about current events, while some outlets, especially Fox News, lead people to [...]
Last year I wrote a post about how I’d gone with my blogging and tweeting. Given that I’ve been blogging here since 2008 and elsewhere since 2004, I thought I’d share a few insights as someone who operates a very, very niche blog about union campaigning and politics. Blog This graph shows monthly readership (each [...]
I recently stumbled across the website of Illinois Education Association (Regions 14 & 62) which I think is an excellent example of a union using an inexpensive Premium WordPress Theme to create a professional, feature rich website. It’s worth highlighting this website to give union communicators and officials an example of what can be achieved [...]
It was in 2009 that we founded Creative Unions, a new effort to raise the bar for trade union campaigning, design and communications. Our manifesto was “success doesn’t happen by accident, it happens by design” and we set about trying to find world-class examples of union campaigns. Now, three years later, it’s time to end [...]
If you haven’t heard about Mitt Romney’s $10,000 bet, chances are you weren’t on Twitter during the Iowa GOP Candidates Debate on 10 December and the days following. Mitt’s bet is a good example of how social media is changing political news reporting. Since the dawn of time, political reports have listened hard for good [...]
Some very interesting research by the GfK Roper Group into what reasons were important when deciding to buy a brand may be of some use for unions thinking about recruitment. The research (from 1992) looked at the reasons that people bought brands, and according to the report, “knowing what to expect from a product because [...]
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