Infographic: How people spend their time online

May 29, 2012

A few unions have contacted me recently about convincing their leaderships to engage with online campaigning and social media. This infographic is a useful tool for those unions and union communicators considering whether it’s worth it to invest in online campaigning, especially when it may seem unproven or niche.

As this infographic shows:

With these figures (different for each country), it’s a fairly clear case that unions that haven’t already, should invest in online campaigning and communications — with an emphasis on email and social media — and ensure they connect that investment to their on-the-ground organising.

How people spend their time online


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