A few unions have contacted me recently about convincing their leaderships to engage with online campaigning and social media. This infographic is a useful tool for those unions and union communicators considering whether it’s worth it to invest in online campaigning, especially when it may seem unproven or niche.
As this infographic shows:
- Over 30% of the world’s population is online.
- The average person with internet access spends over 16 hours online, and 22% of their time is spent on social networks like Facebook and Twitter.
- 92% of people with internet access have email, and use search engines like Google or Bing.
- Emailing takes up 1% of the time people spend online.
With these figures (different for each country), it’s a fairly clear case that unions that haven’t already, should invest in online campaigning and communications — with an emphasis on email and social media — and ensure they connect that investment to their on-the-ground organising.
