Alex’s blog about strategy, campaigning, growth, politics and climate (among other things).
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What I’m reading (July 2023)
Stories and links that are of interest or relevance to union leaders, strategists, campaigners and organisers. Unions and union growth Workers’ rights AI and the future of work Campaigning, organising and digital/social media Society, media, news and culture Read more
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Complete guide: Best social media sites for your union in 2023
Whether you are a union leader, seasoned union comms officer, or just starting out, it’s helpful to know about the most popular, and most trendy, social media sites in 2023 for unions. Social media is hugely important for unions to communicate with potential and current members. Research shows that Australians are very online — 81%… Read more
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The biggest obstacles to union growth?
Almost all unions recruit members. In fact, the union movement last year recruited over 150,000 workers. So what are the barriers to growth? Why isn’t the movement 150,000 members larger than in 2021? There are numerous difficult cultural, operational, strategic, political, and budget issues that must be overcome by union leaders and staff if we… Read more
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What I’m reading (June 2023)
Stories and links that are of interest or relevance to union leaders, strategists, campaigners and organisers. Unions and union growth Workers’ rights AI and the future of work Campaigning, organising and digital/social media Society, media, news and culture Read more
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Can unions learn from ‘Higher Ground Labs’ Political Tech Review?
Every year, Higher Ground Labs reviews the latest innovations in the political tech space. They have recently released their report on the last 2022 mid-terms in the US, and a lot of the report is specific to the dynamics of US elections — so what, if anything, can unions learn from the report? Hybrid virtual… Read more
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For growth, your union should invest in your website
In Australia, more people are using social media than ever before, but when it comes to actually joining your union , they will still go to your website first. It’s no secret that social media has become an integral part of our lives, and unions are increasingly using it as a tool to reach out… Read more
