Alex’s blog about strategy, campaigning, growth, politics and climate (among other things).
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For growth, your union should invest in your website
In Australia, more people are using social media than ever before, but when it comes to actually joining your union , they will still go to your website first. It’s no secret that social media has become an integral part of our lives, and unions are increasingly using it as a tool to reach out… Read more
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What I’m reading (May 2023)
Stories and links that are of interest or relevance to union leaders, strategists, campaigners and organisers. Unions and union growth Workers’ rights AI and the future of work Campaigning, organising and digital/social media Society, media, news and culture Read more
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Why digital innovation must be on the agenda for your union
As a union leader, it’s important to stay aware of the newest digital innovations and technology in order to increase membership and support existing members. To really stay ahead of potential disruption – in a world where digital innovation is essential and disruption more frequent – unions need to use new digital technologies to become… Read more
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Member insights crucial for union growth
Before you start your union growth program, it is essential to have reliable, high quality insights about your members and potential members. Within various industries like data and manufacturing, there is a management truism called the “1-10-100 Rule“. The 1-10-100 Rule, states that it costs exponentially more money to identify and correct errors the longer… Read more
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Three strategies to improve your union’s member retention
The difference between a union that is growing, and one that is not, comes down to your member retention. Retention is the real secret to true growth. Most unions have no problems with recruitment, but end up signing up as many new members as the number of members who resign or retire. A major and… Read more
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What I’m reading (Apr 2023)
Stories and links that are of interest or relevance to union leaders, strategists, campaigners and organisers. Union growth AI and the future of work Campaigning, organising and digital/social media Media, news and culture Read more
