Alex’s blog about strategy, campaigning, growth, politics and climate (among other things).
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Functional capability is a necessity for union growth
Growing your union requires your union’s staff and leadership to have contemporary, functional capabilities and skills — which are increasingly specialised and digital in nature. Developing these capabilities within your union is a must-have for unions that want to grow and win for their members. Organising, industrial and legal, member support, communications and marketing, campaigning,… Read more
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Quick growth hacks for your union (Jan 2023 edition)
Here are some quick growth hacks for your union’s communications, social media and digital organising & recruitment. This article adds to my earlier article about how you can “growth hack” your union. Growth hacking is a term used in the tech and start-up sector for techniques based on rapid, low-cost, experimental growth. The startups and… Read more
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What I’m reading (January 2023)
Stories and links that are of interest or relevance to union leaders, strategists, campaigners and organisers. Read more
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What I’m reading (December 2022 edition)
Links of interest for union leaders, campaigners and organisers, from around the internet. Read more
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We sent 10 million emails. Here’s what we learned
During the Federal Election, the ACTU sent more than 10 million emails. Over a month, we analysed those emails to try to learn what was effective and not effective. This week I released the case study of what we learned, at PowerUp, the final ATUI event of the year. You can email the ATUI (atui@actu.org.au)… Read more
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The union leader’s blueprint for growth in 2023
Union growth has been at the front of my mind for the past three or more years, and I know almost all union leaders think constantly about how we can achieve sustainable membership growth. While some unions are growing — and growing fast — growth remains elusive for many other unions. Achieving membership growth that… Read more
