Tag: communication strategies for unions

Ten “prank-vertisements” for your campaign stunt inspiration
May 7, 2014

Prankvertisements were the viral trend of 2013, and for a while, it seemed like every week a new company was pranking their customers in order to sell stuff. These were effective videos as entertainment (whether they helped sell anything is debatable) because people love the dramatic irony and surprise of a prank — the sense […]

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“If a tweet worked once, send it again” — and other social media lessons from The New York Times
March 4, 2014

Michael Roston at Nieman Journalism Lab has an excellent and interesting article about the New York Times’ social media desk. With over 5 million followers on Twitter, The New York Times has some very pertinent advice and hard lessons, many of which are relevant to unions and other progressive organisations. The reason I encourage you […]

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Turn your union members into advocates
February 4, 2014

Every union organiser knows that the best person to recruit a new member isn’t the organiser but another member, a colleague. The most active, passionate members, who proudly encourage their work mates to join the union, often end up as delegates or shop-stewards. This word-of-mouth is not only the most effective way to encourage people […]

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Six mistakes for your union to avoid when using social media
October 22, 2013

Social media campaigning is very popular with unions at the moment. A number of high profile, successful campaigns (both union and other civil society organisations) are driving this rise. On the whole, these campaigns are well-run, innovative, focused and (more or less) planned. Unfortunately, I’m also seeing some social media campaigns that are making some […]

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